Why the programme exists
Medical promotion is learned in a doctor's waiting room, not in a lecture hall. The programme is built on that idea: give talented young pharmacists a real territory and a real product line, surround them with training and mentorship, and then measure what they actually do.
Each intern joins one of three lines — CNS, OTC or Pediatrics — and carries its portfolio from the first day to the last. By the end of the four weeks they have not read about a sales call; they have made hundreds of them between them.